Daise Beauty

A star on the unstoppable train of self care for teens...

[unpaid/sample/affiliate/ad] I used to have stronger opinions about beauty marketing to children than I do now because I realise we are on an unstoppable train. I now look at the how rather than the why and I would a thousand times over rather see an affordable self care range aimed at Gen Alpha and younger Gen Zs than I would see gangs of teenagers spending way over the odds in Sephora on products that are status driven and really not suitable for their skin (current clamours are for Sol de Janeiro and Drunk Elephant). Daise has taken the approach that body care can be fun - you don't have to take it seriously when you're 13 - and that you can form opinions and understand taste while embracing self care. We know self care is important and personally, I feel very buoyed by treating myself to a lovely bath oil or body balm, so perhaps this shouldn't just be the preserve of adulthood. Daise beauty has been developed by New Zealander Jaimee Lupton, the co-founder of MONDAY Haircare (tasteful pink bottles - same pink as I want to paint my dining room!) and an entrepreneur with 22 other potential brands in the pipeline.

The Daise product range is a blend of fun and functional - deodorants, body washes, body scrubs and lip balms sit by bath bombs and fragrance body mists. I'm really not a vanilla fan (in expensive perfume where it's a different thing altogether is a different matter) and I hate the cloying intensity of it so the Vanilla & Coconut All Body Spray & Deodorant is 100% not on my list (I realise I'm not the target audience by a long way) because it made me shudder, but hello to the Peachy fragrance which is a delight.

Ditto the Pineapple Glow Exfoliating Body Scrub that smells like Pineapple Cubes that uses walnut shell and sugar as the main exfoliants (and definitely far more sugar than walnut).

I like that Daise isn't relying on vanilla (or the cheap version, ethyl maltol) to take a Children Catcher approach to selling - there's Rose & Sandalwood, Grape & Amber and Raspberry & Mint for the fragrances that allows for actual taste-making, not cup cake association. It's quite a big range, and will, I am sure, get bigger. If you have party bags to fill, presents to buy or a tween/teen to keep happy, I think Daise will tick all the boxes, especially when you know that the fragrance is £6, the body spray/deodorant is £3 and the body scrub is £8 - all at Tesco.