New Season SUQQU 2025

All the pretty...

[unpaid/sample/affiliate/ad] If you don’t know the brand, SUQQU, it’s a luxury Japanese make up and skin care brand whose name means ‘posture with attitude’. I know SUQQU best for its make up – gorgeous palettes with depth of colour, a variety of textures and seasonal shades. The hues tend to be nature inspired and they’re perfect for minimalist looks with the option of maximalist because sometimes more really is more!

I’ve got their latest palettes to show you and a couple of blushers which I think you’ll love. SUQQU blushers are often ombre and really fall into the ‘too beautiful to use’ category but you’ll have to steel yourself because they’re also too beautiful not to use. So, here we go:

This is the Yuukohaku Palette (14) which features velvety golds and browns with a flash of shimmer. This is a very easy wear palette with shades that are soft, non-dragging and blend to a seamless finish. All the colours can stand on their own - they don't need any of the others if you prefer a mono-lid look (which I do these days - I can't shoe-horn on a full a palette's worth of colours any more) but equally, will work as duos or, if you really want, a quad.

I think you just have to imagine a brown line above the upper lid lashes and some spiky black mascara to realise how lush this look can be.

The right eye is wearing the Yuukohaku palette.

The second palette is called Hanakoboshi (144) and I kind of like it more for the drama! Again, there's a mix of matte and shimmer - in this palette the shimmer shade has a blue/silver shift to it, meaning it can look different in differing lights.

The rust shades falls somewhere between brown and red - there's definitely a red aspect to it which I love.

I used the shifty shade to bring the red down a bit and went crazy by adding the matte white which has an iridescent aspect to it all the way up to my brows! What I like so much is the way that these shades blend - it is truly seamless and while blending isn't exactly my forte, with these palettes, it's anyone's because they're built to 'blur'.

See what I mean? What a beauty! This is Ishoku (106). The idea is to swirl your brush over the entirety to create one shade for your cheeks and in this instance, it's a light, very gently sparkling terracotta. I'm wearing it in the picture with the Yuukohaku palette. It's very subtle, but I think if you're paying attention to your eyes you need just a nuance of blush.

This is Yumewasure (107) which is a dusky rose shade with blue tones that edges to the lightest taupe tone. I'm wearing it in the picture with the Hanakoboshi palette. The other thing you need to know about SUQQU is that it doesn't have wide distribution in the UK - it's Selfridges, Liberty, Cult Beauty or Harrods for these beauties and they all have differing stock levels. So, the Hanakoboshi palette is £50 HERE. The blushes are £40 HERE. For the Yuukohaku palette, £50, head HERE.